King Saladeen “You People” Pop-Up Art Basel 2022

As part of Netflix’s preview premiere of the Kenya Barris film “You People,” they partnered with King Saladeen to host a pop-up at the Miami Art Basel Festival. Limited custom merch and print items, designed by King Saladeen, were given to fans in attendance for a “one of one” giveaway experience.

netflix king saladeen qu

netflix king saladeen qu

“I can produce anything with a roll of gaff tape and my laptop.”

– Zac Coleman Leger

  • netflix king saladeen h2

    netflix king saladeen h2

netflix king saladeen s

netflix king saladeen s

Showing our ability to excel in fast paced environments, Salt produced this event in less than a week from ideation to execution.

Located at Shoe Palace South Beach, Salt supported merch management, distribution for the production and installation on-site. Working with local print shops and store staff, the Salt team transformed the store with visual merchandise and art displays. 

An exclusive flyer marketing the event was shared via social as the pre-premiere went live, broadcasting the giveaway and chance for a meet and greet with King Saladeen.