Footwear Launch

On International Women’s Day, lululemon launched footwear made for women’s feet first, and shared it with the world through an immersive multi-level experience in NYC.

lululemon qu

lululemon qu

“Innovating for women is in lululemon’s DNA—now we’re bringing that same expertise to footwear, and women were part of this journey every step of the way.”

– Sun Choe, lululemon’s Chief Product Officer

  • lululemon h2

    lululemon h2

lululemon s

lululemon s

Starting with a installation inspired by the timeline of lululemon’s women-first innovations, a 360 degree keynote followed by a choreographed product reveal in the form of a curated “powerwall” display.

The event ended with a footwear trial-run through NYC. Salt was responsible for executing the entire project, production and run of show of the experience. 


*Designed by Optimist Inc.