Situated on top of the Pacific Design Center, Apple TV+ Premiered season 2 of their hit show Ted Lasso. Designed by Bureau Betak, the event took over the entire rooftop of the space with an immersive experience.
Apple TV+
Ted Lasso Season 2 Premiere
“Ahead of the highly anticipated season two premiere of “Ted Lasso,” which recently made history as the most Emmy Award-nominated freshman comedy series, Apple today celebrated the beloved hit series with a special premiere event at the Pacific Design Center in Los Angeles.”
– ATV+ Press Release
The premiere included a 216’ blue turf cyc step and repeat entry moment and 10’ Lasso Blue soccer ball. The Premiere took place on a custom outdoor soccer pitch, complete with stadium seating, food + beverage and seeding kits. 30’ Stadium lighting lit the pitch for an opening speech and set the stage for the two episode world premiere. A crane was used to lift trailers, fan-bleachers, and other elements onto the roof. After the premiere, guests were shuttled to an after party at Cecconis.
Night two was a full FYC event, with academy and special guests getting experience the event and walk the redcarpet.
*Designed by Bureau Betak