agency partner
Optimist Inc.
At Google Marketing Live 2022, Salt brought Google’s product innovations to life through hands-on demo experiences. Each activation was designed and built to be both functional and visually compelling, ensuring that complex technologies such as YouTube Shorts ads, Performance Max, and immersive Shopping features could be experienced by attendees in a clear, engaging way.
agency partner
Optimist Inc.
unforgettable end-to-end engagement
behind-the-scenes expertise
Every detail was considered, from the flow of traffic between stations to the reliability of each interactive element. We delivered a polished, world-class experience behind the scenes, allowing Google to focus on showcasing its technology and connecting with its audience.
Attendees experienced a dynamic, interactive environment where they could see, touch, and test Google’s newest advertising solutions, and they left with a deeper understanding of how to apply these innovations to their own strategies. The event reinforced Google’s position as an industry leader and transformed a presentation into a memorable, high-value experience that inspired adoption and built trust.
