We partnered with Amazon Ads to produce its largest global strategic event to date – unBoxed 2022, held at the new Javits Center, as well as an additional four other venues across New York City.
Amazon
unBoxed 2022
Amazon recently hosted their highly anticipated flagship event in New York. Thousands of Amazon experts and advertisers tuned into unBoxed 2022 to hear about Amazon’s newest features and advancements.
Hosting 2800 guests and over 300,000 sq-ft of activation spaces, required a thoughtful design approach. A large keynote, multiple breakout stages, concert, executive programming, evening receptions, VIP happy hours and a 60,000 sq-ft Connection Hub with demos, sponsors and affiliates.
The Keynote included a 185’ wide fabricated dramatic stage with 30′ high fluted wood flowing walls. Our Connections Hub was a vibrant environment featuring Amazon’s hero product activations and demos, where every element was custom fabricated from the carpet, walls, and freestanding structures to the flown color gradient scenic treatment that surrounded the room.
*Designed by Optimist Inc.