At Art Basel 2022, Salt supported Bored Ape Yacht Club in creating an interactive experience to tease their community. The treasure hunt led the guests to an Ape holder party that BAYC hosted in collaboration with NTS Radio.
Bored Ape Yacht Club Art Basel 2022
The BAYC community was prompted with an Art Basel Treasure Hunt. Once guests found the phone booth, solved a puzzle and revealed the hidden pin, the underground party location was disclosed. The party featured 10 musical acts and lasted late into the night closing out Art Basel 2022 in style.