agency partner
Pinch
Salt brought Upstart Live 2026 to life alongside Pinch, a multi-day internal summit in Orlando that brought together 1,292 Upstarters around the theme of “Lock In.” Spanning executive keynotes, breakout sessions, and a closing party at Universal Orlando, the summit turned company strategy into an experience employees could genuinely feel part of.
agency partner
Pinch
LOCKED IN BY DESIGN
Aligned by experience
Two experiential touchpoints anchored the week, including Orchestra of Focus, where employees voice-recorded their personal and team goals for the year, layering individual intention into the broader company vision. Salt also shaped the keynote content around a single clear message, pushing creative into a grittier, more athletic direction that matched Upstart’s brand.
The experience scaled to meet a larger venue and audience than years prior, with added spatial design and wayfinding to keep the expanded footprint feeling intentional. The result: 242 respondents reported 97% overall favorability, with one attendee calling it simply, “our best ever.”
