agency partner
Bureau Betak
To celebrate the season 2 premiere of the beloved show Ted Lasso, Apple enlisted Salt to create an unforgettable experience. Featuring an immersive environment and a wholly transformed venue—not to mention the after party!—this high-energy event captured the heart and soul of the show.
agency partner
Bureau Betak
bringing the magic of ted lasso to life
A major score
For the season 2 premiere, we transformed L.A.’s Pacific Design Center rooftop with a 216-foot blue turf carpet and soccer pitch with stadium seating, lights, a projection screen, and concession stands. A highlight of the environment was an 8-foot custom-built soccer ball—a photo-worthy element. The screening was followed by a celebration at nearby Italian restaurant Cecconi’s—completely overhauled to feel like a pub in London—where guests enjoyed bites and beverages as the tunes of Marcus Mumford and other tracks from the hit series played. In addition to the Ted Lasso cast, Apple CEO Tim Cook and the mayor of Los Angeles were seen kicking it on our rooftop soccer pitch.
