To introduce Team Canada’s 2024 Olympic and Paralympic summer athlete kit, salt supported Lululemon to design and produce this impactful event, cheering on the the team as they walked down the runway presenting the new collection.
Lululemon
Team Canada Kit Reveal
“The best product display we have ever done at an event” – Director of PR, lululemon
“This was amazing” – CEO, lululemon
In a celebration of diversity and inclusivity, the event highlighted the commitment to Olympic and Paralympic athletes, showcasing a kit designed with input from a wide range of athletes to ensure optimal performance and comfort for all athletes and bodies. The goal was to foster excitement across all communities, including sports enthusiasts, fans, and the general public, regardless of ability status or accessibility needs. Fashion and lifestyle influencers were also engaged to extend the event’s reach.
*Designed by Pinch Creative