Service Now Knowledge

The cloud-based software suite ServiceNow partnered with Salt for their annual Knowledge Conference, live in Las Vegas. Spanning the full length of the room, the keynote stage became a living canvas, with dynamic motion graphics creating an atmosphere as bold as the brand’s growing presence in AI. Across several days, thousands of attendees experienced engaging programming from industry leaders, ServiceNow executives, and even A-list talent like Conan O’Brien. The stage wasn’t just a platform, it was a statement, positioning ServiceNow at the center of the global conversation on technology and innovation.

agency partner

Pinch

setting the stage for a spotlight on strategy

Creating a powerful platform

From immersive visual storytelling to surprise guest moments like “Knowledge Unscripted” with Conan O’Brien, the event created a platform where AI transformation wasn’t just talked about–it was felt.

The keynote featured a multi-layered stage design anchored by more than 350 feet of LED walls and a 90-foot main stage, creating a breathtaking canvas where content truly became king. The scale and dynamism of the design ensured that every message, every reveal, and every story commanded the room.