agency partner
4Wall
Salt partnered with 4Wall to bring to life a series of Salesforce keynote stages across the country, executing shows in New York, Chicago, Atlanta, San Diego, and, of course, San Francisco, home to Dreamforce, the brand’s landmark event that draws 150,000–180,000 attendees annually. Together, we worked within Salesforce’s event guidelines while pushing the boundaries of how their environments could look and feel. By blending Paul Rodgers’ artwork with dynamic staging and design, we created experiences that felt both corporate in their professionalism and bold in their execution—a perfect reflection of the Salesforce brand.
agency partner
4Wall
creating keynote magic across the country
creating cohesive experiences
Inspired by their Trailblazer launch in 2024, Salesforce has embraced a clear, cohesive direction for its event identity. With heavy investment in developing content rooted in real-world design and game-engine technology, the brand ensures its stories have the best possible stage, where content truly makes an impact.
By building immersive environments that blend innovation with a touch of magic, the brand’s event spaces transform into living platforms where ideas don’t just get presented, they come to life.
