agency partner
Deeplocal
To announce their national market launch and raise public brand awareness, Robinhood engaged Salt to produce a marketing tour that spotlighted the stock-trading and investing app.
We partnered with creative tech agency Deeplocal to create a media stunt that launched in five cities simultaneously, the moment the bell rang on Wall Street.
agency partner
Deeplocal
we gave going public a whole new vibe
Putting the all in wall street
To celebrate Robinhood’s IPO, we wanted to show that investing is no longer confined to the Financial District. We spread the word with eye-catching, interactive street signs that welcomed people to the new Wall Street.
The brand came to life through a bold “green takeover” of street corners and market squares, where teams distributed branded merchandise and invited passersby to interact with a digital green street sign, creating an engaging way to learn more about Robinhood.
