agency partner
Light up the Night (Fab & Graphics)
Salt brought Reddit’s presence at POSSIBLE to life, a 3-day advertising conference at the Fontainebleau in Miami Beach where Reddit took over the 4th floor Glimmer Terrace with a 40′ x 20′ open-air booth. As the only sponsor on the terrace, Reddit needed a refreshed footprint that could stand out at a young, fast-growing conference drawing both established corporate advertisers and a more progressive crowd.
agency partner
Light up the Night (Fab & Graphics)
Built OUTDOORS
Designed to connect
Salt designed a Conversation Bar serving custom juices tied to Reddit communities, paired with a merch bar offering sweatshirts, hats, and stickers, and adjacent spaces for both curated sales meetings and casual conversation. Layered with greenery and framed by ocean views, the environment turned a logistically difficult venue, including an 8-hour freight elevator outage the day before load-in, into a relaxed, natural space for organic engagement.
The result was one of the standout activations at POSSIBLE, with attendees repeatedly calling out Reddit for having the best booth and the best merch at the show, building cultural and advertising awareness for Reddit within a conference quickly gaining notoriety in the industry.
