agency partner
Pinch
To kick off a new year of well-being, Salt partnered with lululemon and Peloton to treat in-person attendees and Peloton users worldwide to a day of fitness and fun. We did a full branding takeover in the Mall of America’s rotunda, with opportunities for consumers to connect with both brands and their ambassadors.
agency partner
Pinch
celebrating a perfect match
a memorable Move for You experience
Salt successfully produced this entire event over the course of a single month, creating an unforgettable experience for hundreds of attendees.
Three 30-minute workout classes were hosted live by three beloved Peloton instructors—with more than 65 guests attending each one—and recorded for on-demand viewing on the Peloton platform. Afterwards, fans flocked to a meet and greet at the lululemon store.
