agency partner
In Good Company
For the 2023 U.S. Open in Los Angeles, lululemon took the opportunity to promote their new men’s golf apparel line with a pop-up experience at Penmar Golf Course. Targeting Gen Z and Millennials, Salt hosted a two-day public experience featuring golf-themed activations and product seeding for all attendees. Before the public-facing event, lululemon hosted a VIP lounge for local influencers and media, and sponsored the music acts for Penmar’s Summer Sessions.
agency partner
In Good Company
An experience that defined going for the green
custom-branded creativity
We partnered with In Good Company to create this multi-day event, complete with sponsor integration and elevated activations—such as golf swing analysis, putting coaching, and physiotherapy—tailored to both novice and skilled golf lovers. A custom-branded photo moment installation, a custom-branded Airstream trailer that was part of our “product showroom,” and a branded LED wall that broadcast the U.S. Open tournament throughout the weekend rounded out the experience.
