agency partner
Pinch
Lululemon partnered with Salt for a warm-weather activation that attendees would reminisce about all season. The lululemon Hamptons Summer Club was a breezy, effortlessly unfolding activation that took over a stunning Hamptons estate. Guests might not have planned on staying long—but suddenly, they were living like summer would never end.
agency partner
Pinch
creating the lululemon EVENT of the summer
seamless social integration
The days-long event built momentum throughout and celebrated lululemon’s Align collection in a big way, from trainer outfitting to product seeding moments and branded elements on-site (hello, mirror love notes).
Lululemon ambassadors were in the house, and we created opportunities for social sharing through immersive experiences, like branded pool floaties and umbrellas, logoed tennis rackets, and mirrors with Align messaging—making it impossible for guests not to capture the moment!
