agency partner
Pinch
Salt partnered with Pinch to produce lululemon’s brand experience at the BNP Paribas Open, where lululemon served as Official Outfitter of the tournament. Spanning retail, hospitality and interactive play, the activation required coordinated production across multiple builds operating simultaneously on a single tournament site, each one needing to perform flawlessly under sustained, high-volume foot traffic.
agency partner
Pinch
DESIGNED FOR PLAY
built to perform
Salt managed fabrication, vendor coordination and on-site installation for the premium retail environment at the center of the experience, executing Pinch’s bold, location-specific visual identity with the structural integrity needed to hold up at scale. Expressive graphics, elevated merchandising and guest flow infrastructure were all built and installed to keep the retail destination running smoothly through peak tournament traffic.
Production extended beyond the storefront to the interactive demo court and premium hospitality suite, with Salt coordinating trades and timelines to deliver a cohesive, multi-space build on schedule. With more than 96,000 guests moving through the retail experience across the tournament, Salt kept every touchpoint durable, functional and camera-ready from first serve to last.
