agency partner
Pinch
In October 2024, Salt and Pinch partnered with Amazon to produce a two-part immersive event series for Kindle, held at the iconic Tisch Skylights in New York City. Designed to create a brand moment that reinforced Kindle’s innovation and reignited consumer passion, the experience brought together top-tier tech and lifestyle audiences across two tailored sessions.
agency partner
Pinch
an iconic experience for an iconic product
crafting the 2024 KINDLE LAUNCH
The morning featured a keynote by Panos Panay and Kevin Keith, intimate product demos led by Amazon’s product team, and hands-on photography moments—all designed to spotlight Kindle’s newest features and innovations.
The evening transformed the venue into a cozy, genre-themed wonderland for consumer lifestyle media and influencers. Guests explored immersive vignettes inspired by popular reading categories, attended a fireside chat with a trending author, created custom Kindle cases, and captured content with larger-than-life Kindle moments.
With custom scenic design, curated programming, and a refined guest journey, the event delivered on all KPIs: extensive media coverage, social engagement, and a renewed buzz around Kindle’s evolving story.
