agency partner
In Good Company
To celebrate the world premiere of Game of Thrones’ House of the Dragon, HBO partnered with Salt to curate an indulgent experience that immersed guests in the world of the Targaryens, one embodied by their powerful pets and defined by their influential lineage—a world of fire and blood.
agency partner
In Good Company
“The ‘House of the Dragon’ cast stunned at the world premiere.”
– Insider
from Academy museum of Motion Pictures to dragon’s den
Every aspect of the evening was meticulously constructed to transport guests from the glamour of the Academy Museum’s David Geffen Theater to the heart of the Dragonpit, with each transitional moment bringing them further in. The transitions followed a distinct narrative arc that captivated the audience, long after the credits rolled.
The artistic direction for the entire evening was grounded in the concepts of fire and blood— themes that informed every aspect of the experience, from lighting and decor to food and drink, and making guests feel like they were truly transported to the realm of the dragons.
