agency partner
DE-YAN
Salt served as production agency for Google Marketing Live 2026, delivering the infrastructure, logistics, and on-site execution behind an open-air festival experience across Google’s Bay View campus. Designed for more than 1,100 global marketers, the event replaced a traditional conference format with a fully built-out campus of interactive activations, gathering spaces, and branded moments, and Salt was responsible for turning that vision into a functioning, safe, and seamless physical event.
agency partner
DE-YAN
EXECUTION AT SCALE
Precision under pressure
Producing a festival-style activation on an active corporate campus meant coordinating a wide network of vendors, fabricators, technical partners, and on-site crews against a tight build schedule. Salt managed the production timeline end to end, from site logistics and permitting through fabrication oversight, vendor management, and load-in/load-out, ensuring every interactive demo, activation zone, and food experience was structurally sound, technically operational, and ready on schedule.
With more than a dozen distinct experience zones running simultaneously, production needed to anticipate power, AV, staffing, and traffic-flow demands across the entire campus footprint. Salt handled the technical production and site operations that let guests move freely between activations without friction, coordinating real-time problem-solving on-site to keep every touchpoint running smoothly throughout the day.
The result was a tightly managed production operation, with budget oversight, vendor coordination, technical execution, and on-site management working together to support a record-setting activation. Salt’s production work provided the operational backbone that allowed the creative vision to be delivered flawlessly at scale.
