agency partner
Rapt Studio
In 2023, the message at Google Marketing Live was all about the future of AI in marketing. To match the scale of those announcements, Salt transformed Google’s Bay View campus into an immersive environment that brought these innovations to life. We designed and built interactive demo experiences housed in an ’80s dome, turning product announcements into tangible touchpoints. Delivering this transformation required more than creative vision; it demanded flawless execution.
agency partner
Rapt Studio
we crafted a space to spark discovery
a campus transformed
From generative tools in Performance Max to conversational campaign creation and AI-powered product imagery, every demo gave attendees a hands-on exploration of Google’s advancements. Every detail was considered, ensuring participants could interact with the technology while enjoying a seamless, well-supported experience.
The result was a campus transformed into a living showcase of AI in action. Attendees left with more than just an understanding of Google’s latest products; they carried with them the excitement of having experienced the future of marketing firsthand.
For Google, the demos reinforced its position as the industry’s innovator at the forefront of AI. For us, the project highlighted our ability to transform iconic spaces like Bay View into interactive storytelling stages where technology and experience come together to inspire, educate, and build lasting connections.
