agency partner
Pinch
Salt brought FOX’s annual Upfront presentation to life, transforming it into an immersive brand experience that extended far beyond the keynote. Guided by the theme Turn Passion Into Performance, the production brought a cohesive, multi-space guest journey to life at New York City Center, coordinating builds across arrival, hospitality, and activation spaces so every touchpoint reinforced FOX’s evolving portfolio of entertainment, sports, news, and streaming brands.
agency partner
Pinch
PRECISION BEHIND THE SCENES
Designed for culture
From large-scale course branding and LED live leaderboards to hospitality environments, sponsor integrations, retail experiences, and clubhouse activations, every touchpoint was intentionally designed to elevate the athlete journey while creating meaningful opportunities for partners and fans to engage.
The result is a cohesive premium experience that travels seamlessly from course to course, generating organic content on and off the green and reinforcing Malbon’s position at the intersection of golf, sport, and culture.
