agency partner
Pinch & Phoenix
Salt transformed FOX’s Upfront at the Manhattan Center into a bold, immersive spectacle with a truly cinematic feel. A massive curved LED screen, layered with moving panels, turned the stage into a living canvas, where content unfolded like television magic in real time. The design radiated energy, showcasing FOX’s past hits and future releases while framing a star-studded lineup in one of New York’s most iconic venues. The show closed with a celebratory toast honoring Gordon Ramsay’s 25 years with FOX; an unforgettable moment that saw 1,500 champagne flutes passed out in under a minute, no small feat for the production team.
agency partner
Pinch & Phoenix
putting fox upfront front and center
crafting spectacle with substance
Partnering with award-winning designer Brian Stonestreet, Salt delivered an immersive stage experience filled with reveals, effects, and dynamic design that brought content to life. At times, it felt like you were at a live TV awards show, a massive sporting event, or even your favorite game show. The stage gave FOX the perfect platform to showcase the full spectrum of its entertainment—bold, interactive, and unforgettable—for its big Upfront moment.
