Apple Original Films

Sidney Premiere

Salt executed the Apple TV + premiere of the documentary film “Sidney” about the iconic Sidney Poitier produced by Oprah Winfrey in September 2022 at the Academy Museum of Motion Pictures in Los Angeles.

apple sidney premiere qu

apple sidney premiere qu

“Apple, y’all know how to do it! Because this is a beautiful red carpet”

– Oprah Winfrey

  • apple sidney premiere h2

    apple sidney premiere h2

apple sidney premiere

apple sidney premiere

We fabricated an 80 foot red carpet featuring classic images of Sidney, managed all production logistics, staffing, catering, guest flow, and guest experience. 

The pre-reception was held in the Dolby Terrace for 750 people followed by the screening for 900 people in the Geffen Theater. The event timeline was four weeks, start to finish. 


*Designed by Apple TV +


Oprah on Instagram