agency partner
Pinch
awards
BizBash 12th Annual Event Experiences Awards 2024
Best Corporate Event Concept
– Winner
Amazon’s debut Upfront set the tone for the year, engaging customers and inspiring advertisers with a fully immersive experience. Following the first-look presentation of year-ahead programming, attendees engaged in a fun, unique, and up-leveled networking experience with delicious food and drinks, plus surprise-and-delight moments sprinkled throughout. Salt showcased Amazon’s breadth through interactive activations that highlighted studios’ content and affiliate partners, all of which came together to create a completely cohesive event.
agency partner
Pinch
awards
BizBash 12th Annual Event Experiences Awards 2024
Best Corporate Event Concept
– Winner
an unforgettable upfront that made amazon programming the star
a cinematic experience
At the Prime Cinema that Salt created, cinematic textures were combined with smaller retro touches for a particularly captivating effect. The branded marquee turned the installation into an experiential landmark, creating an iconic greeting for guests. The Box Office turned check-in into a playful welcome moment, where each attendee received their “ticket.” Meanwhile the Upfront Concessions Stand served up surreal food-and-beverage moments, dedicated to key affiliates.
