Amazon unveiled its upcoming season’s programming to an audience of over 2,000, including advertisers, C-suite executives, PR professionals, investors, content creators, talent, and media buyers. This event was Amazon’s key opportunity to secure advertising commitments for its new shows and content before the television season starts.
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Amazon Upfront 2024
The upfronts serve as a crucial engagement tool for Amazon’s Sales team, aimed at attracting advertisers and generating buzz. Typically held at the NewFronts in New York City, Amazon decided to host its own Upfront event for the first time in 2024. The goal was to connect with the right customers at scale, generate media attention, and distinguish itself amidst a crowded media landscape.
Reese Witherspoon, Will Ferrell, Jake Gyllenhaal and Dale Earnhardt Jr. sparked excitement for the new shows to come.
The event featured a dynamic, star-studded presentation of Amazon’s programming for the year ahead, followed by an engaging networking experience. Guests enjoyed a blend of creative food, beverages, and interactive moments that brought the programming lineup to life. Five major shows and affiliates—Twitch, NASCAR, Fallout, Mr. Beast, and Summer I Turned Pretty—were showcased through immersive activations.
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