agency partner
Pinch
Salt brought Amazon Port to life alongside Pinch, a five-day flagship destination for Amazon Ads at Cannes Lions, designed as a walkable French village on the Esplanade Pantiero. Spanning a 135-seat plaza stage, 15 private meeting rooms, a content studio, and storefronts for Amazon’s full portfolio of brands, Port turned an empty parking lot into a fully engineered village built to hold up under five days of high-traffic programming.
agency partner
Pinch
BUILT TO WANDER
DESIGNED TO DEAL
Salt led production, fabrication, and on-site coordination across a complete city block of custom architecture, from a brass-and-fluted-wood facade and Smile Orange gates to a rotating café, aperol fountain, and dozens of private meeting spaces. Every structural element was engineered for permanence rather than temporary use, with the entire footprint built out in a compressed two-week load-in and returned to a clean, open esplanade within days of closing.
The scale grew meaningfully from years prior, with three agencies and a dozen Amazon teams building inside one coordinated system. The result: 10,500+ guests, a 19% increase over 2025, with Amazon Ads calling it simply, “the center of all things Amazon in Cannes.”
