agency partner
Optimist
For the 2023 Consumer Electronics Show in Las Vegas—the most influential tech event in the world—Salt partnered with Thursday Night Football to put on a season wrap-up show-meets-Q&A event to cap off their first year of exclusive streaming on Amazon Prime Video.
agency partner
Optimist
“Today Marks the conclusion of our historic 1st TNF season—the first time the NFL allowed games to be nationally broadcast exclusively through digital channels.”
-Danielle Carney, Head of NFL Sales at Amazon Ads
scoring with our CREATIVE APPROACH
The event took place in the Fortune 500 C-Suite, where we welcomed approximately 45 attendees and several Amazon leaders, followed by a celebratory recap featuring special celebrity guests, including sportscaster Charissa Thompson and former quarterback and fashion icon Ryan Fitzpatrick.
