Amazon A’Maison 2024

For our third year partnering with Amazon at Cannes Lions International Festival of Creativity, we created A’Maison, an oasis by the sea. We partnered with Pinch for this year’s physical activation, building a fully functional cultural village overlooking the Mediterranean Sea, and creating a destination in its own right.

agency partner

Pinch
 

awards

Drum Award 2024 – B2B Excellence – Event or Experience – Silver
 
Muse Awards
Experiential & Immersive Brand Engagement Event – Gold
Experiential & Immersive Corporate Event – Gold
Experiential & Immersive Live Experiences – Gold
Experiential & Immersive Interactive Outdoor Event – Gold

Inspired by French fashion houses, it was a serene escape from the bustle of Cannes

creating space for communication 

Inspired by French fashion houses, it was a serene escape from the bustle of Cannes
creating space for communication

From its lush decor to its rosé fountain, the space was a haven celebrating Amazon Ads, Amazon Influencers, Amazon Live, Amazon Music, Amazon Studios and Prime Video, AWS, IMDB, Twitch, and Wondery.

Amazon has established itself as a true home of culture, and this space—dubbed ‘A’ Maison’ and drawing inspiration from France’s iconic fashion houses—spotlighted its unique position as a platform for cultural creation and exchange, bridging the gap from Ads to Zeitgeist. In a fast-paced world of fleeting viral moments, consumers are yearning for connection and belonging. Brands have an opportunity to shape—not just react to—culture by communicating shared values and empowering consumers to express themselves.