agency partner
Pinch
awards
Event Marketer Hidden Gems Award 2023 Best Virtual Event – Gold
When Amazon needed to make a big splash with the announcement of Alexa+, their newest AI-enabled Alexa feature, they reached out to Pinch and Salt to bring it to life. We designed and built a two-day experience in New York City for over 300 attendees. Press outlets from around the world attended, including Good Morning America, Bloomberg, CNBC, Washington Post, Reuters, and more.
agency partner
Pinch
awards
Event Marketer Hidden Gems Award 2023 Best Virtual Event – Gold
sharing ALEXA+ with the world
elevated
education
The event also included a keynote presentation featuring high-level Amazon execs, including CEO Andy Jassy, and important Amazon brand partners. We created an additional environment where beautiful demos were used to educate press and brand partners on the newest development in Alexa technology.
On day two, we adapted the space to host influencers and other consumer media attendees for presentations with Amazon representatives, who gave hands-on demonstrations of all Alexa+ capabilities and use cases.
