agency partner
Pinch
Salt partnered with Amazon Ads to bring unBoxed Roadshows to life, transforming a flagship U.S. event into a scalable global experience designed to educate, inspire, and connect advertisers across key international markets. Rooted in a centralized creative framework, each event balanced global consistency with local relevance, delivering experiences that felt unmistakably Amazon while adapting to each city.
agency partner
Pinch
Built once. Experienced everywhere.
A cohesive global experience
From London to Paris, Düsseldorf, and Milan, Salt deployed a modular kit of parts approach, allowing environments to be efficiently produced, transported, and refreshed across markets. Across a single day, attendees engaged with a dynamic mix of programming including a keynote anchoring the experience, breakout sessions and hands-on trainings, and dedicated spaces for meetings, networking, and product exploration.
Guided by a streamlined production process and smart creative systems, Salt ensured every touchpoint met Amazon’s standards while allowing for local nuance. Creative was approved once and adapted across markets, reducing redundancy while maintaining impact.
The result was a unified global program that delivered consistency at scale and brought Amazon Ads’ vision to life in every room.
