Amazon Cannes Lions 2023

For their second year at Cannes, Amazon brought Salt on board to level up an already beautiful and successful event with one of the biggest footprints at the festival.

Inspired by the textures of the Mediterranean, we transformed the space into a multi-functional oasis and brand experience that featured interactive product exhibits, a cafe, meeting rooms, and multiple stages.

agency partner

Pinch

 

awards

Event Marketer Experience Design & Technology Awards 2023
Best Overall B2B Environment – Winner

elegant and effortless branding from day to night

a truly transportive port 

For Cannes Lions 2023, Amazon secured one of the largest footprints at the festival, taking over a 35,000-square-foot lot on the edge of the water, which we transformed to capture the special nexus of water, sun, and wind that the Mediterranean creates.

At the heart of the space was our canopy — an artful, shaded area packed with activities that encouraged connectivity and navigation during the five-day event, inspiring and entertaining guests while they engaged with Amazon and its seven affiliates.