World Mental Health Day

In recognition and celebration of World Mental Health Day 2024, lululemon wanted to create an immersive and playful store experience that fostered movement, connection, and mental well-being. With an approach that focused on using physical activity and social interaction as tools to enhance mental health, the experience dynamically showcased lululemon’s commitment to well-being beyond fitness.

agency partner

Pinch

 

awards

Eventex Awards
Pop-up Experience for LLL WMHD
BRONZE: Pop-up Experience for LLL WMHD

 

Campaign Experience Awards 2025

RUN, BOUNCE, SKIP, SLIDE, DANCE

elevating play

By transforming the store into a “larger than life playground,” the brand broke the boundaries of a typical retail environment, inviting visitors to engage both their bodies and minds in a fun, open, stress-free space.

During the store’s operating hours, guests were treated to an array of surprise-and-delight moments, hosted by star lululemon ambassadors – ensuring that everyone had a great experience.