agency partner
Pinch
awards
Creative Pool Awards – Experiential – Shortlisted
We partnered with Pinch to create lululemon’s GlowUp Studio, a fully immersive, high-energy environment that blended movement, community, and brand expression. From the vibrant pink exterior window that drew guests into the space, to the dynamic check-in area that set the tone, each touchpoint was intentionally crafted to enhance the experience.
agency partner
Pinch
awards
Creative Pool Awards – Experiential – Shortlisted
the space felt as alive as those who came to experience it
light, energy, movement, and more
The GlowUp Studio experience was designed to visually embody energy in motion. Through glowing textures and layered, overlapping shapes, we created a dynamic visual language that radiated from the heart of the space—symbolizing the inner energy that connects us all.
Inspired by lululemon’s global campaign window displays, the event space and graphics featured fluid, interactive elements that shifted with perspective. Light, ethereal accents, and lenticular designs enhanced the sense of movement, inviting guests to engage with an environment that felt alive—pulsing with momentum, connection, and limitless potential.
